Resume

Senior Product Designer I

Cars.com

Aug 2023 - Apr 2026

  • Designed Shopper Details, a dealer operations workspace that brought inventory, merchandising, and lead analytics into one daily decision surface. The experience drew roughly 30,000 monthly views and was used monthly by two-thirds of dealerships on the network; it was later adapted for the dealer mobile app.

  • Modernized Admin Dash, an internal support and configuration product, by migrating legacy UI to the Fuse design system and designing data-quality flags that helped support teams identify and resolve problematic inventory before it affected customers.

  • Partnered with product, engineering, support, and operational stakeholders to translate workflow needs, data constraints, and legacy-system behavior into clear, shippable product experiences.

Product Designer

Cars.com

Mar 2018 – Jul 2023

  • Led the v2 redesign of Online Shopper, a digital retailing platform spanning the customer shopping experience and the dealer tools used to complete a sale. Designed the Garage for vehicle saving, payment comparison, and three-step checkout, alongside Automatic, the dealer deal-management portal; Dealer Inspire reported a 15% higher close rate on pre-approved leads.

  • Designed the customer experience for Conversations, a messaging platform combining AI chat with managed human handoff. Defined interaction patterns for automation, escalation, and clear agent identity across a 3,200+ business website platform, later extending to the Cars.com marketplace and client CRM integrations.

  • Designed across customer and business workflows for digital retailing and messaging products, helping preserve context from initial customer interest through dealer follow-up and transaction completion.

Web Designer / Web Design Team Lead

Launch Digital Marketing

Sep 2014 - Mar 2018

  • Led end-to-end website design for hospitality, restaurant, retail, and automotive clients, including Howl at the Moon, Aurelio’s, and Rosati’s Pizza. Worked directly with clients through discovery, design, feedback, and launch; directed a junior designer on a 6–8 person team after promotion from Web Designer to Team Lead.

Web Design Team Lead

Launch Digital Marketing

Sep 2014 - Mar 2018

  • Led end-to-end website design for hospitality, restaurant, retail, and automotive clients, including Howl at the Moon, Aurelio’s, and Rosati’s Pizza. Worked directly with clients through discovery, design, feedback, and launch; directed a junior designer on a 6–8 person team after promotion from Web Designer to Team Lead.

Skills

End-to-end product design

UX and interaction design

Information architecture

Product strategy

Complex workflows

B2B SaaS

Customer-facing products Design systems

Prototyping

User research

Data-informed design

AI-assisted design

Accessible interaction design

WCAG-informed design

Responsive web design


Tools

Figma

FigJam

Adobe Creative Suite

Claude


References and portfolio password available on request.

Always open to chat about new opportunities. Let’s build something memorable.

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© 2026 Dave Panizales

Based in Chicago, IL USA

Have a great day :)